1. Why is platinum’s purity important to me?
Because platinum is so pure, it is hypoallergenic, resists tarnish, is one of the world’s strongest jewelry metals and is extremely durable.
2. Is platinum the same as white gold?
No, it is quite different. To create white gold, yellow gold is alloyed with copper and silver along with small amounts of nickel and zinc to achieve a white look. However, it does not have the same purity, strength, rarity, durability or natural white color as platinum.
3. How should I care for and clean platinum jewelry?
Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a prepackaged jewelry cleaner or have it professionally cleaned by your jeweler. As with all precious jewelry, store with care, not allowing pieces to touch or scratch each other.
4. Is platinum fashionable? How will it coordinate with my gold jewelry?
Yes, platinum is fashionable! It is very fashionable to wear platinum with your karat gold jewelry. In fact, many platinum designs combine the two metals. Platinum’s white color beautifully contrasts with yellow gold and adds versatility to your jewelry wardrobe.