No other jewelry metal is more precious, more lasting or more appealing than platinum. Its rich white luster and understated elegance are beyond compare. Discover why platinum is the metal of choice for today’s discriminating jewelry buyer.
STRENGTHS OF PLATINUM
Beneath its subtle beauty and understated elegance lie the properties which make platinum truly unique.
Platinum is Strong.
It is the heaviest of the precious metals, weighing almost twice as much as karat gold. Its strength ideally secures diamonds and other precious gems.
Even after many years, platinum will not wear away or wear down. For example, after many years of wear, a gold wedding band’s shank will wear down and become thinner. This is not the case with platinum.
As with all precious metals (gold, silver, etc.), platinum can be scratched. However, with platinum, there is actually no material lost from the scratch as there is with gold. If your platinum jewelry becomes scratched, simply take it to your jeweler for a quick polish.
Platinum is Pure.
In America, platinum jewelry contains either 90% or 95% pure platinum. By comparison, 18 karat gold is 75% pure and 14 karat is 58% pure gold. Platinum will never tarnish or lose its rich white luster.
Platinum is Rare.
Ten tons of ore must be mined to produce a single ounce of platinum. It takes five months to process platinum ore into pure platinum. Only after this time can skilled hands work their creativity and craftsmanship, transforming platinum into pieces of wearable art.
the platinum difference
The difference is night and day.
White hot in the midday sun. Luminous beneath the stars. Platinum goes from day to night with subtle elegance and sophistication.
Platinum jewelry is as versatile as it is beautiful. The choice is yours: platinum with karat gold accents for breathtaking new versatility or, for the purist, the subtle look of all platinum.
Whether inspired by classic or contemporary themes, platinum jewelry is perfect for any occasion under the sun, moon or stars. A quiet luxury in today’s world. A treasure to be worn.